Websites are the lifeline of any online business. They are the backbone and they decide how far your business can reach! With the boom in the digital era, websites have taken a new avatar, and are changing with changing times.
Whilst some professions require bulky websites, with oodles of information in them, some are sleek, and very modern. So how do you decide what’s best for you? Well, you can leave that to us, but to give you an idea on what attributes make a website great, read on!
Yes! The purpose of your website has to be very clear and meticulously planned. Each item on the screen i.e. the colour palette, the choice of web design and each and every component and ‘Call to Action’ buttons must be synchronized and should make sense with the big picture. There are times when we can go overboard, but if something is not working, it’s not happening! Websites with a clear objective result in a good website!
Minimalism is the ‘in’ thing now! People these days have time for nothing; Users want instant responses for all their requests. So in this fast paced digital era, users prefer ‘to-the-point’ information on any online platform they visit. Overcrowding of the screen with unnecessary information or options might discourage the user from proceeding any further on the website. A well-designed web page will focus on the most relevant items; provide easy-to-use navigation, and plenty of white space.
The main function of a website is to convey relevant content to its visitors and help them understand the problems that your products and/or services could solve. Hence, content is the single most important element in increasing customers. Websites that provide users with useful information in a variety of formats will have greater success than those that don’t meet the needs of today’s website viewers. Graphics should support text content, not replace it. Clear, compelling sales messages, easy-to-find information, and making it easy for the visitor to take the next step will make a website successful.
Another important feature of a good website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website. Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
Engaging your customers is important, as most people don’t convert on the first visit. Keep them coming back by identifying your target visitor and catering to the market that best reaches them. If they’re entry-level professionals and they’re constantly engaging in social media, have a social media presence and actively provide them reasons to return to your site. By engaging visitors you’ll give them incentive to return, convert, and hopefully invite their network to do the same.Find out what forms of communication your visitors prefer and give them the means to stay connected: e-mail, a blog, Twitter, Facebook, LinkedIn, Google, RSS Feeds, and more. There are other aspects that make a quality website, but these are some of the important ones! With our team of experienced web developers, we are sure we can help you get the website that would suit your every need. Please drop in a message on our contact form for more details!