Brand Awareness – two words, but so very crucial in this fast paced world. Before we get into brand awareness, let’s know what a brand actually means. An official definition states, “A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others”.
There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day! Now that is some stat! Social media has taken our life by a storm and it’s showing no signs of slowing down. With the amount of people on various platforms, spending so much of their time online, businesses had to move into these platforms. Businesses are flourishing and reaching newer markets as the days go by, thanks to the power of internet.