Importance-of-Social-Media

There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day! Now that is some stat! Social media has taken our life by a storm and it’s showing no signs of slowing down. With the amount of people on various platforms, spending so much of their time online, businesses had to move into these platforms. Businesses are flourishing and reaching newer markets as the days go by, thanks to the power of internet.

There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day! Now that is some stat! Social media has taken our life by a storm and it’s showing no signs of slowing down. With the amount of people on various platforms, spending so much of their time online, businesses had to move into these platforms. Businesses are flourishing and reaching newer markets as the days go by, thanks to the power of internet.

There are some important positives that only social media can provide a business,

Brand Image

Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and users to interact freely and quickly. The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image. People tend to believe businesses that show they care for them, and that can be easily achieved through direct messaging on Facebook, Instagram or Whatsapp.

Quick Reception

At the forefront of social media is mobile, because most of the social activity that is being done is being done through a mobile device. In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about their business or for content creation, all they need to do is share it on their brand’s social network accounts, and the users can access it from any place, at any time and on a click of a button, a possible lead converts!

Increase Website Traffic

One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does a social medium help direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

Lead Conversion

By using smart tricks, Social Media Platforms go a long way in converting your leads! Here are some pointers you could work at!

  • Ads! Place Ads targeting audience who fall in the age group/ life style that matches your product or service
  • E-mail subscription on your blogs and website! E-mail subscription works, it keeps you fresh in the minds of your viewers, but be careful and do not suffocate or irritate your customer by overwhelming them with mails!
  • Discount Pop-ups! Post eye catching pop-ups on your social media accounts, linking them to your website! That way, if they like something, they will click on the link and buy the product as well!
  • Competitions! Yes. Conduct competitions on your social media account, asking the participants to answer the question and also ‘tag’ a few of their friends. This will increase the reach of your page tremendously!
    • In short, Social media increases sales and customer retention through regular interaction and timely customer service.